LA Limonada is not your typical lemonade stand. With its gourmet, fresh, hand-shaken lemonade and jazzy booth, you know you’ve found something special.
But Jane Frank’s La Limonada is unique in another way: a portion of the small business’s proceeds are donated to March of Dimes Canada.
“It’s a tremendous feeling to know that part of our sales go to benefiting such a worthy cause,” says Jane. “At the end of an event, I just love writing out that cheque to March of Dimes Canada.”
For customers who prefer their lemonade with extra lemon or lime, ginseng, ginger or even Ontario maple syrup, La Limonada is stocked with the freshest ingredients and every drink is prepared to order.
Jane and her colleague, Richard Lewis (both of whom hold day jobs at the Toronto Board of Trade) operate their La Limonada booth at art shows and community events across southern Ontario.
The pair sells their customized refreshment at festivals and events such as in Pride Toronto, the Muskoka Arts and Crafts Summer Show, Caribana and the Lakeshore Mardi Gras Festival. Jane mans the booth while Richard works as the front man to reel in the crowd.
"Basically, I stand in front of the booth and try to galvanize the crowd and attract customers," he says. His favourite slogan, or chant, is: “Lemons and limes…Support the March of Dimes!”
“When people realize part of our proceeds go to March of Dimes Canada, they’re excited,” says Richard. “It is a cause people want to support."
At the same time, Jane and Richard seem to have expanded on the old adage “When life gives you lemons…"
Not only do they make lemonade, but they share with those around them.