March of Dimes would like to extend its sincere thanks to Procter & Gamble, owner of the Pampers brand, for their special campaign over the holiday season, aimed at helping people with physical disabilities.

Pampers is committed to improving the lives of babies, toddlers, the parents who care for them, and ensuring that families in need have a good night’s sleep. This commitment was especially evident in their special partnership with March of Dimes Canada.

In order to support March of Dimes, Pampers offered a special e-card, based upon the popular annual holiday commercial featuring sleeping babies from around the world. For every e-card that was sent, Pampers donated $1 to March of Dimes Canada, with a guaranteed total donation of $4,000. Everyone benefited from this unique campaign – from the people who sent and received a beautiful digital card with audio, to the adults and children with physical disabilities across Canada.

This campaign demonstrates that there are many unique and different ways to help people in need. March of Dimes is grateful for Procter & Gamble’s innovation and kindness.

For more information contact:

Mary Lynne Stewart
Director of Fund Development and Communications
March of Dimes Canada
Tel: 416-425-3463, ext. 7312
mstewart@dimes.on.ca