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FUND DEVELOPMENT & COMMUNICATIONS: A
The Communications Department used a number of new and existing tools to help celebrate our 60th Anniversary and raise awareness of our programs and services as we refresh the ‘March of Dimes’ brand. In addition, we continued to produce relevant and cost-effective print and online materials, incorporating guidelines for accessibility as required by the Accessibility for Ontarians with Disabilities Act (2005).
Our Public Service Announcements with our spokespeople William Shatner and Bret 'The Hitman' Hart continued to receive donated airings on television stations across the country, amounting to over $500,000 worth of free air time.
This was the year of Social Media. Our website was updated to become more accessible and user-friendly. We created a fan page on Facebook, opened a Twitter Account and launched a YouTube Channel. Each social media property works in complement with our website; to help promote our services, reach out to stakeholders and better communicate with our constituents.
A number of Canadian celebrities, politicians and supporters, including Rick Mercer, Anne Murray, Alan Thicke, The Right Honourable Paul Martin and Eugene Levy among many others created congratulatory messages for our 60th Anniversary. These video and print messages can be found on our website and on our social media properties.