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logo Annual Report 2012


Our Work
Financial Statements
60th Celebrations
Awards and Grants
Board of Directors
Thank you to our Donors

Corporate Resources


The Finance and Corporate Services Department is responsible for financial planning and analysis, management and reporting for Ontario March of Dimes and its subsidiaries. Financial services are organized by program divisions having responsibility for treasury, budget development, all financial transactions, contract management, audit and all financial policies and procedures. The department ensures compliance with both Canada Revenue Agency and Canadian Generally Accepted Accounting Principles (GAAP).

Centralized corporate services provides coordination and a policy framework on facilities and lease management, management of telecommunications and capital expenditure policies and controls, purchasing standards and procedures, forms management and control, manuals and administrative policies. One project completed this year was a review checklist for the 93 leases to ensure renewals and new leases meet standards. This checklist helped ensure quality control when lease management was transferred to Financial Services Managers in regional offices.

The department’s work resulted in a clean audit for 2011-2012 and timely reporting to all funders. The department implemented electronic payment to its vendors resulting in savings for the organization. With support from the Information Technology Department, the department achieved implementation of new accounting software. The department achieved 96% of its Key Performance Indicators for 2011-2012, including completion of Business Continuity Plans in all locations.


The Human Resources Department is dedicated to managing our most valuable resource – our dedicated, talented, and hard-working employees. Their contribution of a broad range of skills and talents has created a unique culture from which our success has grown. 

After completing the full implementation of our in-house Payroll and Human Resources Information System, extensive and accurate employee data is easily available to support business decisions and reporting requirements, and will produce significant savings. We have also expanded the use of our time and attendance software and will implement new scheduling software to efficiently deploy service delivery staff to our consumers. The knowledge and expertise within the department enabled us to begin to provide Hosted Back-Office Services to smaller agencies in our sector. Expanding our Hosted Services will be part of the 5-year strategic plan for the department.

Our ongoing objective to attract, develop, recognize and retain motivated employees was addressed by launching a new on-boarding program, adding 10 and 15 year service awards for employees, enhancing our training and development programs, and ensuring all our policies and procedures are relevant and adhere to all legislation.

Health, Safety and Wellness are always a top priority at March of Dimes. We launched new wellness initiatives and reduced our workplace accidents by 26% compared to the previous year. We received a Workplace Safety & Insurance Board (WSIB) New Experimental Experience Rating (NEER) rebate of $108,171. The NEER Program rewards employers whose injury/illness performance is better than expected for the industry. The effective management of our employee benefits program led to our rates being frozen for the next fiscal year. A significant accomplishment in these times of ever increasing health costs.



​​image of organizational chart


Ontario March of Dimes/March of Dimes Canada have offices across Canada, including British Columbia, Alberta, Ontario, Quebec and Nova Scotia. We continue to employ a very diverse workforce.

Full time permanent 797   Aboriginal 2.3%
Part time permanent 702   Visible Minority 18.7%
Full time temp contract 8   Person with Disability 4.4%
Part time temp contract 35      
Casual 21      
TOTAL STAFF 1,563      


Almost 25% of our workforce have tenured service of 10 years or more.

Grade: GreenInformation Technology

Over the past year, the Information Technology Department have reached significant milestones resulting in meeting, and in some cases exceeding, the program plan deliverables.

Despite increasing demand, the team was able to deliver high-quality services to all internal stakeholders.

Major milestones achieved included; but were not limited to:

  • Deployment of the Dynamics NAV version 2009 accounting system
  • Google Mail pilot at the Head Office
  • Deployment of corporate Intranet pilot
  • Deployment of secure collaboration portal for the Board of Directors
  • Data center virtualization reducing power consumption while increasing availability
  • Development of Microsoft Office training portal

The IT team remains small, including three full-time technical support staff and our web developer. 


Fund Development had a banner year for 2011-12 raising 5.5% more net revenue than budgeted. As March of Dimes programming continues to expand across Canada, our Fund Development Department endeavours to meet the needs of donor-funded programs, such as Peer Support, Conductive Education® and Recreation and Integration Services.

Despite expectations that direct mail soliciting is on the wane, our program grew, as did gifts from monthly donors and planned giving donors. We are very grateful to our donors for their longtime support. We now have donors across Canada who are generously supporting our national programs. March of Dimes Canada increased communication to donors, offering financial planning seminars and one-on-one visits to help with estate planning and legacy giving.

For the past year, Rick Ball, a Paralympic prospect and a master runner, has shared his life story with donors in Toronto, Peterborough, Niagara Falls, Guelph and Oakville. His motto is “never give up” and inspires all who hear him speak. Similarly, Bob Woodruff, the ABC journalist who overcame a devastating brain injury from a roadside bomb while reporting from Iraq, inspired guests at the 2011 Ability & Beyond® Gala.

Image of ABC journalist Bob WoodruffWe held Rock for Dimes band challenges in Halifax, Montreal, Toronto, London and Vancouver with Calgary hosting the biggest “Battle of the Bands”. We have plans to expand to Windsor, Ontario and Edmonton, Alberta. Ontario Road Hockey events were held in Toronto, Peterborough and Thorold. Our Walk ‘n’ Roll fundraiser, a mall walk held by local community groups, including stroke, ABI and polio survivors, their caregivers and loved ones continued to expand to new locations in Ontario and engaged the community groups we support; stroke and polio survivors, people with acquired brain injuries and their caregivers.

March of Dimes’ 60th Anniversary was recognized in all our fundraising and communications throughout the year. One donor who embodies the spirit of this milestone year is Joan Hobbs, who has been involved with the Door-to-Door Campaign in Aylmer for an astonishing 55 years! Joan started her extraordinary volunteer campaign with a group of women in her community, who canvassed their neighbours on behalf of March of Dimes. Over 20 years ago, as interest in canvassing started to wane, the job of knocking on doors became too much for Joan to handle. Joan converted the door-to-door campaign to a mail campaign. Each year she personally stuffs and labels more than 3,000 appeal letters! As donations come in she personally hand-delivers receipts to donors. She has raised more than $3,000 every year for the last three years. Over the last 55 years, Joan has helped to raise over $150,000 for March of Dimes!

We continue to obtain additional celebrity greetings which were featured on our website and shown at events.

We launched "MyMOD Times" our re-named donor newsletter which captured the many stories of March of Dimes. Anyone wishing to subscribe should email

Our United States subsidiary formed a partnership with the Canada California Business Council and benefited from a successful golf tournament in Palm Desert, California which hosted National Hockey League (NHL) Hall of Famer Luc Robitaille, NHL stars Dennis Hull, Val Bure, and actress Kate Linder among many.

Bret ‘The Hitman’ Hart continues to be a tremendous spokesperson for our Stroke Recovery Canada program and we appreciate his many appearances. Our National Spokesperson William Shatner continues to be a hugely popular performer and lends his name to all our public relations.

We are increasingly using social media to expand communication, reach consumers, donors and staff, and raise awareness. Follow us on Twitter
@modcanada and on Facebook at

Our goal is to provide a high-level of customer service to both our internal and external stakeholders. The department expresses gratitude to our 18,000 volunteers, our donors and corporate partners.


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