ADMINISTRATIVE AND INFRASTRUCTURE DEPARTMENTS
March of Dimes administration or infrastructure departments, comprising Human Resources, Finance, Corporate Services, and Information Technology, operate very efficiently and are the backbone for our programs. We continue to develop new and innovative procedures, to implement and adapt new technologies, and to enhance our skills to support the delivery of our many diverse and increasingly national community services.
BECOMING MARCH OF DIMES CANADA
A Year of Firsts: This past year, to prepare for continued national expansion, MODC reorganized and introduced new roles in senior management; Chief Administrative Officer (CAO), responsible for Human Resources and Corporate Services, Chief Financial Officer (CFO), responsible for Finance and Information Technology, and Chief Operations Officer (COO), who oversees the programs and planning for the organization. MODC operates with a small Executive Management Committee of CEO, COO, CFO and CAO and a larger Senior Management Committee. The Senior Management Team was also enhanced with the promotion of five Senior Managers to Associate Directors.
Performance of the administrative departments in 2013-2014 was very strong and resulted in a number of 'Firsts':
FINANCE AND INFORMATION TECHNOLOGY
In 2013-2014 progress was made on a number of projects:
- A lease management program was completed to allow the content and financial tracking of over 90 leases;
- Scheduling software in support of Independent Living Service is now fully implemented and will reduce program staff time spent on administration;
- New functionality was developed in-house for report generation for the Human Resources Information System;
- Independent Living has fully implemented the international community health assessment software used by the Ontario health and community services sector as a common data base;
- The IT department is continuing to transition MODC software to a virtual, cloud-based system.
MODC is focused on data security and ensuring compliance with privacy legislation. MODC systems met the security standards of the Canadian military and an internal audit of the IT systems resulted in no outstanding issues.
HUMAN RESOURCES AND CORPORATE SERVICES
Key accomplishments for 2013-2014:
- All labour contracts were successfully negotiated and should ensure stability in the coming years. Union and non-union compensation is better aligned.
- New orientation and on-boarding programs have been developed and continue to be refined to support new staff in adapting to the organizational culture and their new roles. The 2013 staff turnover rate dropped by 3% compared to the prior year.
- Training programs have been successfully delivered to all employees related to Cross-Cultural Diversity, Creating a Respectful Workplace and Sensitivity Awareness in compliance with the Accessibility for Ontarians with Disabilities Act.
- Benefits administration was brought in-house to reduce overall administrative costs.
- Reductions in lost time resulted in a rebate from the Workplace Safety and Insurance Board.
- The sale of administrative and mediation services continued, and included financial services to a local organization that does international community development projects in Africa and Asia. These services met their financial targets.
- The successful transition from Ontario March of Dimes to MODC included changes in all corporate materials and signage.
FUND DEVELOPMENT, MARKETING AND COMMUNICATIONS
Fundraising achieved 97.8% of its net revenue target in 2013-2014, despite the negative impact of the harsh and prolonged winter on our community campaign. It was a year in which we were challenged to deliver strong results in our long-term programs such as the community campaign and the break-open tickets gaming program, but we also had a year of firsts.
Our direct mail program continues to expand across Canada and results outside of Ontario were stronger than within Ontario.
The 2013 Ability and Beyond Gala, our premier event, featured guest speaker Alan Thicke and a special appearance by Bret “the Hitman” Hart. Both shared personal stories about what it is like to be a Canadian living in the spotlight, and how disability has affected them personally.
Walk ‘n’ Roll events were held at retail outlets and shopping malls across Canada with local peer groups. This brings awareness about the needs of polio and stroke survivors and how MODC helps.
The Marketing and Communications Department refreshed all materials, including the website, and replaced external signage at over ninety locations. Social media grew and we added Instagram to our platforms for communicating with our supporters. Followers increased on Twitter and Facebook by over 25%.
A Year of Firsts: We expanded the Monthly Donor Program outside of Ontario for the first time and the results have
been positive with donors giving monthly in the Vancouver area.
Shoppers Home Health Care sponsored Living with A Disability events across Canada where local consumers and caregivers received practical information and tips on how to live with a disability and still maintain their independence.
Rock for Dimes continues to expand and for the first time we paired a service locally with this fundraising program. The vehicle retrofit initiatives which provided funds to three families in Nova Scotia and British Columbia were a great tie-in with Rock for Dimes Halifax and Vancouver. Volunteer committees in those areas chose the winners of the competition based on MODC established criteria. MODC launched a new Rock for Dimes e-newsletter in the summer of 2013 which provides a behind-the-scenes look at the participating bands, the winners and details of upcoming events. We are very grateful to Pennzoil and the Istvan and Barbara Haas Assistive Devices and Vehicle Retrofit Initiative for helping us launch our Retrofit Program.
As MODC programs expand across Canada, the department seeks new opportunities to build brand and fund services outside of Ontario. The department now supports March of Dimes Canada Committees in Halifax, Montreal, Calgary and Vancouver.
Also for the first time, MODC presented financial planning seminars outside of Ontario, in Vancouver and Calgary, that focused on the disability tax credits available to Canadians with disabilities.