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2014-2015 Program Results
Administration and Governance


The non-profit and charitable sector is a vital and highly trusted part of Canadian society, providing a wide range of essential services that touch all aspects of our society. At the same time, this sector is an important economic force, employing 2 million Canadians and 13 million volunteers, and representing 8% of Canada’s gross domestic product.1

Accordingly, Canadian charities have an obligation to use their funds effectively, provide quality services, operate efficiently and demonstrate a higher degree of accountability and transparency than any other sector of the economy.

MODC has strong systems and administrative departments that ensure good and efficient financial stewardship and, high quality human resources that align our values and employee performance. The organization also has strong systems that collect and provide essential data for service delivery and reporting, while protecting privacy and raising the funds required to provide essential services to people with disabilities across Canada. In 2014-2015, MODC was acknowledged for meeting all standards of Imagine Canada’s Accreditation program and thus earning their Trust Mark, by meeting or exceeding standards in financial reporting and thus earning the Voluntary Sector Reporting Award, and by having few to no non-compliances under the ISO Standards Program which is our quality assurance program for Independent Living Services and the Home and Vehicle Modifications Program. We note there were no financial issues as reported in our audit findings report, no breaches of cyber security, consistent consumer satisfaction with service provision, and an overall high level of informed support from our Board of Directors.

In achieving all of these examples of Quality, it is fundamental to recognize our employees, the most important resource we have. Over the past year we have continued to focus on effective recruitment, onboarding, orientation, professional development, quality supervision and employee recognition, compensation, and team work. Support to all staff is provided through effective administration, effective business processes and systems, effective tools for work, a healthy and comfortable environment, and a ready and appropriate response to identified individual employee needs.

However, MODC could not afford the quality we have achieved without engaging competent volunteers and corporate resources, which add immeasurably to the skills required to meet our governance and administrative obligations.


March of Dimes administration or infrastructure departments, comprising Human Resources, Finance, Corporate Services, Information Technology, Research, Fund Development and Communications and Marketing, operate very efficiently and are the backbone of our programs. We continue to develop new and innovative procedures, implement and adapt new technologies, and enhance our skills to support the delivery of our many increasingly diverse and complex community services. In 2014-2015, our gross administrative expenditures represented 6.5% of total expenditures, one of the lowest percentages in our sector.

Administrative performance is addressed in greater detail in the Management Discussion and Analysis section.


Management Structure Chart

Much of our success administratively is due to the high quality of volunteers who comprise the following committees: Finance, Risk and Audit, Investment, Pension, Research Advisory, Executive Compensation and CEO Evaluation.



Annual approval of operational plans and budgets

Develops plan and budget for approval by Finance Committee
Strategic plan review and approval Develops strategic plan with input from all levels and recommends to Board of Directors

New programs approval, signatures on plans with funding Develops new program proposals and forwards to Board or appropriate committee for approval

Receives CEO evaluation and recommendations; salary and compensation policy approval; corporate goals approval and recommendations from Executive Committee

Supports Executive Compensation Committee in analysis, surveys, and formulation of recommendations
Recommends auditors for members’ approval. Approves audited financial statements and external contracts or audits as required by funders

Prepares statements for audit. Develops and approves operational contracts including leases
Approves capital expenditure plans, stabilization and other reserves, financial policies, governance and board policies

Recommends capital expenditures and financial policies first to Finance Committee and then Board
Approves agendas; reviews and accepts/adopts financial statements, and all committee reports; makes decisions on committee recommendations Prepares material, identifies issues, risks and opportunities, drafts policies and agendas for discussion

green indicator RESEARCH ​
          Program Evaluation  I  Data Quality  I  Awards  I  Program Research​

MODC and U of T partnership
This department oversees program evaluation and consumer satisfaction with service delivery. 

2014-2015 was a landmark year for MODC’s Research Program. After a half century funding small research projects and fellowships, MODC entered into a partnership with the Department of Occupational Science and Occupational Therapy at the University of Toronto, endowing the department’s first Rising Star Professorship. The Professorship will focus on community engagement for stroke and brain injury survivors. This unique focus takes research out of the laboratory and into the community. Since this endowment was announced, an advisory committee has been struck that brings diverse expertise to the table to support Dr. Emily Nalder, the first March of Dimes Paul J.J. Martin Professor. 

Dr. Morris MilnerDr. Milner was Vice-President of Research at Holland Bloorview Kids Rehabilitation Hospital, for 26 years, where he created its internal research capacity. In 2004, he helped found The Health Technology Exchange at the MaRS Discovery District, a leading research translation facility associated with the University of Toronto.


Dr. Faisel SaeedOne focus of the Finance and Information Technology Department over the last year has been on information security and privacy. Our success in this area owes a great deal to individuals on our Risk and Audit Committee. Individuals on this Committee and the Finance Committee bring a wealth of skills and talents that enabled us to enhance our processes, present information transparently, address compliance with accounting, legal and ethical standards.  

Dr. Faisel Saeed is Chair of the MODC Risk and Audit Committee. A Strategic thoughts leader with a history of excellence in risk management and quantitative analysis, some of his professional milestones include generating several industry-leading customer knowledge, fraud mitigation, anti-terrorist financing and anti-money laundering detection algorithms. Dr. Saeed is also a subject matter expert in global enterprise financial services.​


Jeff FieldusOver the past fiscal year the Human Resources Department staff conference was held in Toronto for over 80 managerial staff. The conference theme was Privacy, Ethics and Integrity which addressed concepts and practices that MODC believes are key to serving our Mission, Vision and Values. Bringing management from all levels together assisted in developing plans to foster a strong ethical culture throughout the entire organization, reinforcing MODC’s Business Code of Conduct, acknowledging supervisory responsibilities for setting the tone for accountability, and identifying individual commitments to act with integrity. 

The impact of the investment we make in our employees is highlighted by John Fieldus, Community Support Service Supervisor’s comments:

“I have been a Community Support Supervisor (CSS) for almost four years. Coming into the position from another organization was challenging for me. Many factors contributed to my growth as a CSS, from working with consumers, staff and peers to the tremendous people and resources available to me. It has been great knowing I have input and support from the regional and national office when making difficult decisions. This support helped me gain confidence in my role."

green indicator FUND DEVELOPMENT  


 2014-2015 OUTCOMES 
97.13% fundraising revenue 
 Key Funders:
 See Donor and Funder
 Recognition Section

Kimberly Lovett at RFD Halifax 2014

Over the past fiscal year the Fund Development Department has focused on expanding our donor base across Canada by establishing new partnerships and engaging corporations and volunteers nationally. We used a wide range of activities to recruit and retain donors and to gain support for our programs and services.

Our MODC volunteers raised money coast to coast through Rock for Dimes, Dodging for Dimes and other local events. By engaging volunteers across the country, we now have local MODC Committees in Vancouver, Calgary, Montreal, London, Kingston and Halifax, where they plan events and give March of Dimes Canada a local voice.

Our engagement with donors sometimes evolves into a legacy gift. The Istvan and Barbara Haas Fund is one example of how our Planned Giving Program can be a way of serving people with disabilities for many years. This bequest evolved into special presentations of $7,500 -$15,000 to 5 lucky recipients of a vehicle retrofit grant, presented at several Rock for Dimes Events. The funds were allocated by our MODC Committees following a contest in each of four cities, the basis of which was both financial need and the impact of an accessible vehicle to improve the consumers lives.

“There aren’t words to properly express my gratitude,” says Kim. “Not having access to transportation has been the biggest obstacle to me getting my independence back, being able to work, take my children places, [and] go to my medical appointments. This (funding) is going to completely change my life. It’s like a window has been opened for me and I have hope again. I will never, ever forget this,” said Kimberly Lovett.


 2014-2015 OUTCOMES 
$2 million pro-bono advertising 
 Key Partners:
  • · Global Television
  • · Sun Media
  • · Bell
  • · Telus

Mishael Morgan and L.I.F.E. program

The Marketing and Communications Department strengthened the March of Dimes Canada brand by using an integrated marketing strategy to promote the organization’s many programs and fundraising events. This was done by engaging with many external and internal partners to make sure our creative materials and online tactics achieved maximum exposure and impact.

In December 2014, MODC launched a new mobile friendly website. To align with this launch, a major redesign of our web banners was done. They are now changed frequently to promote new fundraising events and program initiatives. We posted many videos on our YouTube channel and had them transcribed to make them more accessible.

We engaged our National Spokesman, William Shatner, and Ambassadors Bret “the Hitman” Hart and Kate Linder of the Young and the Restless TV Show, in our year round activities. These celebrities help bring brand awareness by following MODC on social media platforms , as well as by creating new material, public service announcements, and being at our events. In 2014 we added Canadian actress Mishael Morgan to our roster.

We are very grateful for the generous support and goodwill of our national partners and celebrity spokespeople.

“I’m so proud to be the ambassador for the Learning Independence for Future Empowerment (L.I.F.E.) Program. L.I.F.E. helps young adults with disabilities set goals, become more self-reliant and take important steps towards adulthood and independence. I’ve seen the amazing progress of our participants, achieving goals and milestones they never thought possible. This program is truly making dreams come true and I’m honoured to be involved,” said Mishael Morgan.


© 2015 March of Dimes Canada. All rights reserved.