LCBO Support March of Dimes throughout April



LCBO stores raise funds for March of Dimes Canada

Starting April 1, 2012 the public can help support March of Dimes Canada (March of Dimes) by making a donation at any of the more than 620 LCBO stores throughout Ontario. Donation boxes for March of Dimes will be displayed at LCBO checkout counters until April 28.

March of Dimes Canada strives to enhance the independence and community participation of people with physical disabilities every day through a wide range of programs and services that support more than 40,000 people annually across Ontario.  Funds raised through the LCBO donation box program will benefit Conductive Education® (CE), an innovative program that blends elements of education and rehabilitation to help children and adults with physical disabilities gain greater mobility and improve self-confidence.  The program has proven especially beneficial to children with cerebral palsy, ataxia and other motor-neuro disabilities, as well as to stroke survivors, people with Parkinson’s disease and multiple sclerosis.

“We appreciate the support we receive from LCBO, its employees and especially its customers. LCBO’s province-wide store network and supportive staff enable us to raise significant funds and increase public awareness of March of Dimes,” says Mary Lynne Stewart, Director of Fund Development and Communications for March of Dimes Canada.

“LCBO is pleased to partner with March of Dimes and provide support to a variety of worthy causes,” says LCBO President & CEO Bob Peter. “Generous LCBO customers and staff improve the lives of countless Ontarians and help communities throughout the province.”

March of Dimes Canada is one of 28 provincial, as well as numerous local charities, that will benefit from LCBO’s province-wide donation box program in 2012. In 2010, LCBO raised a total of $5.4 million for charities through special programs and initiatives, of which $4.8 million was raised through in-store fundraising. In addition, LCBO’s annual dividend transfer to the Ontario government, which totaled $1.55 billion in fiscal 2010-11, excluding taxes, supports a wide range of important government programs, services and priorities, including health care and education.

March of Dimes Canada thanks the public for its support when shopping at their local LCBO store during April.

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