LCBO Supports March of Dimes Canada

Starting February 2, 2014 the public can help support March of Dimes Canada by making a donation at any of the more than 635 LCBO stores throughout Ontario. Donation boxes for March of Dimes will be displayed at LCBO checkout counters until March 1, 2014.

March of Dimes Canada enhances the independence and community participation of people with physical disabilities every day through a wide range of programs and services that support over 40,000 people annually across Ontario.  Funds raised through the LCBO Donation Box Program will benefit Conductive Education® (CE), an innovative program that blends elements of education and rehabilitation to help children and adults with physical disabilities gain greater mobility and improve self-confidence.  The program has proven especially beneficial to children with cerebral palsy, ataxia and other motor-neuro disabilities, as well as to stroke survivors, people with Parkinson’s disease and multiple sclerosis.

In addition to the CE® program, March of Dimes Canada serves the public by funding services and administering government-funded programs that provide essential support to people living with disabilities.
“We appreciate the support we receive from LCBO, its employees and especially its customers. LCBO’s province-wide store network and supportive staff enable us to raise significant funds and increase public awareness of March of Dimes,” says Mary Lynne Stewart, Director of Fund Development and Communications for March of Dimes Canada.

“LCBO is pleased to partner with March of Dimes Canada and support a variety of worthy causes throughout the year,” says LCBO President & CEO Bob Peter. “The generous support from LCBO customers and staff help these charitable organizations make a meaningful difference in the lives of individuals and communities across Ontario.”

March of Dimes Canada is one of 28 provincial, as well as numerous local charities, that will benefit from LCBO’s province-wide donation box program in 2014. In 2012, LCBO raised a total of $6.6 million for charities through special programs and initiatives, of which $6.1 million was raised through in-store fundraising. In addition, LCBO’s annual dividend transfer to the Ontario government, which totaled    $1.7 billion in fiscal 2012-13, excluding taxes, supports a wide range of important government programs, services and priorities, including health care and education.

March of Dimes Canada thanks the public for its support when shopping at their local LCBO store during February.


Media Contacts:
Ruth Kapelus, Media and Public Relations, March of Dimes Canada
Tel: 416 425-3463 ext. 7258; E-mail:
 Stephanie Petroff, LCBO Senior Communications Consultant 
Tel: 416 864-6792; E-mail:

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